Normally, at this time of the year we’d be gearing up for spring cleaning. We’d survey the closet space, roll up our sleeves,  and begin making room for the season’s most anticipated ritual: a warm-weather shopping spree. But in these plague-ridden times, our shopping priorities have completely shifted from summer sandals and blouses to toilet paper in bulk. 

With events canceled, Out-of-home currently out of favor, and Experiential in RIP mode, brands have to figure out how to do business in a post-pandemic world. 

Cast your mind back to the start of 2020. A brand-new decade. Endless opportunities that would come our way, because of course, they would! The term ‘Social Distancing’ was yet to figure into our everyday lexicon. Such optimism, right? Four months in and the landscape is dramatically different. A global pandemic has forced the world inside and online 24/7.