kia ceed family Launch

movement that inspires

The Challenge

Agency partner Innocean approached BEYONDinfluence to create an exceptional TV commercial for the KIA Motors launch of three new cars in their Ceed Family. The ambitious goal was to showcase "Movement that Inspires" while connecting diverse creative talents across five European markets.

Our Approach

We assembled from over 400 sourced profiles on Instagram an extraordinary team of five creative artists and content creators from across Europe, each bringing their unique perspective and cultural flair:

Our Creative Collective:

The Creative Process

The main challenge was ambitious: unite completely different artistic disciplines, photographers, dancers, paper artists, and architects, and create meaningful connections to the CEED's innovative features. Our creators invested countless hours collaborating with the TV commercial's creative director, contributing extensive creative input to finalize a script that would authentically represent both their artistry and KIA's vision.

The Result

The collaboration produced a highly engaging film that perfectly captures what happens when unleashed creativity meets automotive innovation. By bringing together diverse artistic perspectives from across Europe, we created a campaign that truly embodies "Movement that Inspires"—showcasing not just the cars' features, but the boundless creativity that emerges when talented artists collaborate with a forward-thinking brand like KIA.

Impact

This cross-cultural creative partnership demonstrated the power of authentic collaboration, resulting in a TV commercial that resonated across multiple European markets while staying true to each creator's unique artistic voice.

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